Capstone: Full AI Marketing Campaign
The campaign brief
Launch a mock product using every skill from this path: a validated persona (Lesson 2), ad copy and headlines (Lesson 3), a 2-week social calendar (Lesson 4), a 3-email sequence (Lesson 5), an SEO blog post (Lesson 6), and a repurposed content set (Lesson 9).
Ensuring brand voice consistency
With so many AI-generated pieces, brand voice can drift between them. Write a one-paragraph brand voice guide upfront and reference it in every prompt to keep tone consistent across the whole campaign.
Human review before launch
Review the entire campaign as a cohesive set — check tone consistency, fact-check any claims, and confirm every piece actually represents strategic decisions you'd stand behind, not just what AI generated first.
Key Takeaways
- A full campaign combines persona, copy, calendar, email, SEO, and repurposing skills.
- A written brand voice guide keeps tone consistent across many AI-generated pieces.
- Human review of the full campaign is a mandatory final quality gate.
- The goal is AI-accelerated execution of your own strategic decisions, not AI-led strategy.
Ship your full marketing campaign
Produce all 6 campaign pieces for a mock product launch, guided by a one-paragraph brand voice document, and do a full human review before considering it complete.