Character and Persona Consistency
Why character consistency is hard
Each new Midjourney generation is independent — the same prompt won't produce the exact same-looking person twice. For a recurring brand mascot or spokesperson, you need specific techniques to maintain visual continuity.
Using character reference features
Midjourney's --cref (character reference) parameter lets you feed a previous generation's URL to anchor facial features and general appearance across new generations — essential for a recurring brand character.
Documenting your character's visual bible
Keep a reference document with the character's exact prompt description, reference image URLs, and any variations approved — this ensures consistency even when different team members generate new assets later.
Key Takeaways
- Each Midjourney generation is independent — consistency requires deliberate technique.
- Use `--cref` to anchor a recurring character's appearance across generations.
- Document the character's prompt and reference images in a visual bible.
- This ensures consistency across team members and over time.
Create a consistent character across 3 scenes
Generate a character, use `--cref` to keep it consistent across 2 new scenes, and document the reference in a simple visual bible.