Legal and Ethical Use of AI Images in Marketing
Disclosure expectations
Some jurisdictions and ad platforms increasingly require disclosure when marketing imagery is AI-generated, especially for imagery depicting people or claimed product results. Check your platform's current policy before publishing.
Avoiding misleading product representation
Never use a fully AI-generated image to represent your actual product's real appearance, size, or included contents — this crosses from creative marketing into deceptive advertising and creates legal and reputational risk.
Respecting likeness and copyright
Never generate images depicting real, identifiable people (celebrities, real customers) without explicit consent, and avoid closely replicating another brand's distinctive visual identity — both carry real legal exposure.
Key Takeaways
- Check platform and jurisdiction disclosure requirements for AI-generated imagery.
- Never use fully AI-generated images to misrepresent your actual product.
- Never depict real, identifiable people without explicit consent.
- Avoid closely replicating another brand's distinctive visual identity.
Audit your image usage for compliance
Review 3 AI-generated images you plan to use and check each for disclosure requirements and accurate product representation.