AI Copywriting — Ads, Landing Pages, Headlines
The copy brief formula
Give AI: the product, the target persona (from Lesson 2), the primary benefit, the desired action, and the tone. Vague briefs ("write an ad for my product") produce generic, unusable copy every time.
Generating headline variations for testing
Ask for 10 headline variations using different angles (curiosity, urgency, social proof, benefit-led) rather than 10 minor rewordings of the same angle — this gives you genuinely different options to A/B test.
Editing AI copy for authenticity
AI copy tends toward generic superlatives ("revolutionary", "game-changing"). Edit these out and replace with specific, concrete claims your brand can actually back up — specificity builds more trust than hype.
Key Takeaways
- A specific copy brief (product, persona, benefit, tone) produces usable copy.
- Ask for headline variations across different angles, not minor rewordings.
- Edit out generic AI superlatives in favor of specific, backed-up claims.
- Specificity in copy builds more trust than hype language.
Generate and edit ad copy
Write a full copy brief for a product, generate 5 headline variations across different angles, then edit the best one to remove generic superlatives.